But we really know what the show is, right? (shh....it's a 2 hour commercial disguised as an inspirational weight loss program) I didn't watch the first few seasons, but I'd like to imagine a time when trainers recommended whole foods and a healthy lifestyle with less stress. Not anymore. This show is full of product placement. I hope the contestants get paid for all the advertising they do. If they don't, they should start a union.
A few weeks back, I realized that The Biggest Loser could never hire a Crossfit coach to whip their contestants into shape. A Crossfit coach would never say, "Wow, you've had a tough workout! You should replenish those calories with this yogurt whose second ingredient is High Fructose Corn Syrup" or "That was a tough workout! Why don't you chew this gum so you don't feel so hungry!"
I've seen a couple articles today about healthy eating and fitness, one in which addressed Bob Harper personally. My favorite quote comes from Rob Wolff, who speaks the Paleo gospel.
"Does anyone remember the product for which Wilford Brimley was the spokesperson years ago? Right, Quaker Oats. Does anyone know what Wilford Brimley now promotes? Diabetes testing supplies."The Biggest Loser is all about promoting products: water filters, storage supplies, processed foods, their own fitness line. They really have an empire now! I just tried searching for nutritional information on their own food line, but got incredibly frustrated and I have things to do today. In other words - I have no idea what goes into their products. But they are making a lot of money. My hope is that they're not pumping their consumers full of more sugar, which leads to more sugar, which leads to...
I came across another blog post today that talks about the C word - Cardio. I used to do a lot of Cardio too. Now I can't say the word without laughing. Women's magazines are terribly misleading in regards to weight loss. Do more cardio - lose more weight! Do "strength" training twice a week! (with what, 8 pound weights?) This blog post isn't perfect, but it does address a lot of the misconceptions women have, i.e., more cardio will help you lose weight. You need to lift weights to lose weight! It's that simple! It's scary but it has to be done!
I know I've become a snob since joining Crossfit. I know I try to push it on people. Why? It works! I see it every day. I've seen it in myself and everyone around me. I used to be that person reading a magazine on an elliptical machine, just an endless cycle of magazines and ellipticals and wearing the same pants size for years. It doesn't have to be that way.